What's the CEO of NHB reading?
WHO'S READING WHAT . reader's recommendations
[HBeditor: We came across a feature article in TODAYonline (24 Nov 2005) where National Heritage Board CEO, Ms. Lim Siok Peng, shared two books that she's reading. We wrote to National Heritage Board (NHB) for permission to feature Ms. Lim here. The good folks at NHB say their CEO "is a tad modest and humble in nature" but gave us permission anyway. We'd like more CEOs in Singapore to blow their horns on what they're reading, don't you?]
I am currently reading two books, Marketing For Cultural Organisations by Bonita M Kolb and Barbarians by Robert Carter.
The first book has made me realise that the challenge our museums face is no different from those faced by museums in the United States and the United Kingdom.

Oak Tree Press,, Dublin : 2000.
Call No.: 700.688 KOL - [ART]
Click here for item availability.
They, too, are looking at ways to attract new audiences in the face of competing alternatives and people having less time for leisure. Another problem is declining funds. It is good to know Singapore is not alone and we can learn new ways to meet those challenges.
The second book is a historical drama set in the late 1850's and early 1860's in Qing, China.

Orion,, London : 1999.
Call No.: CAR
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It is about a British doctor searching for his father, who is a missionary. In course of this, he somehow gets embroiled in the Taiping rebellion. The book is a fascinating read.
I read for relaxation and for knowledge. I read all kinds of books - management, culture, humour, mysteries and fantasies. I read weeklies on and off. I only read ladies periodicals at the hairdressers!
By: National Heritage Board CEO, Ms. Lim Siok Peng.
Reference: "WHO'S READING WHAT", TODAYonline, Thursday, November 24, 2005.
www.todayonline.com/articles/86280.asp (Last accessed on 29 Nov 05)
Tags:
museums marketing,
China History Fiction, robert carter
Have you read those books? Do you have something to contribute?
Post your comments, or send a longer book review to HBeditor@nlb.gov.sg
Comments
Posted by: Ivan Chew | November 30, 2005 12:03 PM
Posted by: Isaak | November 30, 2005 12:03 PM
Posted by: Wai Ling | November 30, 2005 06:11 PM
Posted by: Ivan Chew | December 1, 2005 04:03 PM
Posted by: Pei Siang | December 5, 2005 04:15 PM
Posted by: Lee Ping | December 6, 2005 08:52 AM